ABOUT

We help stylish, fashion-forward individuals kick-off their sustainable style journey by providing conscious style inspo, interesting articles, and cool brand recommendations. We want to inspire you to take small steps toward building a more sustainable wardrobe, but we won’t judge you for not being perfect!

Brand Beliefs

1. We believe that fashion should be fun and fair. People should be able to enjoy clothes, dressing up, and expressing their personalities with their style. But that doesn’t have to be at the expense of the environment, garment workers, or animals.
2. We believe that sustainable fashion can look just as stylish and trendy as fast fashion. Everyone can find clothes that are both fashionable and sustainable if they know where to look for them. We’re here to help you with that!
3. We believe that we don’t need to be perfect in sustainability, but we need to be better. Every little change counts and adds up to a greener future!

Mission

The Pretty Planeteer is filling the gap between mindless consumption and extreme sustainability.

We are not here to promote fashion that’s 100% sustainable but also 100% boring. We don’t need you to be perfect. Our goal is to offer you an alternative to fast fashion that’s just as enjoyable, but less harmful.

The Pretty Planeteer aims to reshape the shopping habits of a generation who grew up in fast fashion culture. Because the fast fashion industry has an enormous impact on our planet. And we want you to be part of the solution, not the pollution!

Who’s a Pretty Planeteer?

The name ‘Planeteer’ comes from the ’90s cartoon ‘Captain Planet and the Planeteers’. In this show, the five planeteers are protecting the planet from eco-villains, aka unsustainable businesses.

In reality, anyone can be a planeteer! Every action you take and every item you buy (or don’t) has an effect on our planet whether you’re conscious about it or not. If you want to be a planeteer, you have to make sure to choose your actions carefully and support sustainable and ethical businesses.

‘The Pretty Planeteer’ is someone who tries to protect our planet but also interested in style and fashion.

Join us by using #theprettyplaneteer hashtag on Instagram to show off your sustainable outfits!