Did you know that the world’s 10 most green, climate-conscious countries are all in Europe?
And what about fashion? Of the 10 countries most aware of sustainability and ethics in the fashion industry, 6 are European.
As you can guess, there’re a lot of sustainable fashion brands in Europe and I can’t wait any longer to talk about 50 European conscious brands you can’t miss out. Most of them offer international shipping even outside of Europe. On this list, you can find everything you need for a sustainable wardrobe – from underwear to footwear, from casual to classy style, from low to high price… in a wide range of colors, fibers, and textiles.
If you’re not that familiar with one or more of the materials mentioned in the article (some of them are really niche fibers), you can check out the mini dictionary at the bottom of the page.
Based in: France Price range: €€ – €€€ Materials: recycled polyester, organic and recycled cotton, animal leather, and vegan alternatives Men’s: yes
Did you know that Meghan Markle loves Veja? Veja is by far one of the most popular sustainable sneakers brands worldwide. They don’t use fur, wool, down, exotic animal skin, or angora. However, Veja is not a 100% vegan brand yet they have vegan collections made from corn starch.
Based in: France Price range: €€€ Materials: cork bark, recycled cotton Men’s: no
Bebebark is a compact, eco-friendly, day-to-night, and handmade bag by Laflore, which design combines timeless Parisian elegance with everyday functionality. This unique bag can be worn as a mini backpack, a shoulder bag, or crossbody bag, or carried in the hand as a clutch thanks to easily removable and adjustable straps.
Based in: UK Price range: €€€€ Materials: recycled gold and silver, natural gemstones, ethical diamonds, genuine pearls Men’s: yes
Monica Vinader is a responsible jewelry brand that designs unique pieces you can personalize. How can jewelry be sustainable? Monica Vinader has a lot to teach: by using only recycled gold and silver they have avoided tons of CO2 emissions. Monica Vinader gives back by supporting international projects to help women in danger and provide education to children in slums.
Based in: UK Price range: € – €€ Materials: organic cotton, Tencel, linen, denim, ethical wool Men’s: yes
People Tree story started in 1991 and since then they have created contemporary, versatile, and affordable clothing that respects people and the planet. All People Tree collections are made using traditional artisan skills such as hand weaving, hand knitting, hand embroidery, and hand block printing. Their denim collection uses 87,2% less water than in conventional denim production.
Based in: UK Price range: €€ Materials: organic cotton, modal Men’s: yes
Know The Origin both creates ethical basics at a price you can afford and sells hundreds of clothes from other brands that are ethical, vegan, and plastic-free. What is even more special with Know The Origin? As the name suggests, they are completely transparent about the manufacturing process all along the supply chain.
Based in: UK Price range: € – €€ Materials: bamboo (blended with other natural fibers) Men’s: yes
BAM mainly creates ethical and colorful sportswear which is perfect for any indoor and outdoor activity: yoga, hiking, climbing, running, biking. BAM also offers loungewear and easy-to-wear basics that combine comfort with essential style perfect for everyday casual outfits.
Based in: UK Price range: € – €€ Materials: organic and recycled cotton, linen, hemp, modal, Tencel, ethical wool Men’s: no
Ninety Percent creates stylish, on-trend womenswear – from dresses to sleepwear. The brand shares 90% of its distributable profits between its workers and charitable causes and even invites customers to vote on which cause to support with their purchases. Ninety Percent’s clothes are a perfect balance between popular trends and evergreen purchases.
Based in: UK Price range: € – €€€ Materials: recycled materials and a wide range of sustainable fibers Men’s: yes
Asos has launched “Responsible Edit” to bring together ethical brands and products – currently over 3,700 – on its website, without compromising on a unique style. You can now easily discover new sustainable brands and products made from recycled plastic, sustainable fibers, and fabric scraps on Asos. The filter “Responsible” helps you search for recycled and sustainable materials.
Based in: Netherlands Price range: €€ Materials: Econyl, nylon waste Men’s: no
Besides making beautiful designs for all women Aya Label fights against ocean pollution by transforming old fishing nets and other waste materials into gorgeous bathing suits. Part of their collections is inspired by Greek Mythology and named after Goddesses: Medusa, Aphrodite, Athena, Selene… check out their unique styles!
King of Indigo creates everyday trendy and casual essentials that can be worn forever. Most of their pieces – as the name of the brand suggests – are of a deep and bright shade of blue (aka Indigo), but you can also find items in many other classic colors and patterns.
Based in: Netherlands Price range: €€ – €€€ Materials: organic and recycled cotton, Tencel, linen, hemp, recycled polyester Men’s: yes
Kuyichi is an organic denim brand since 2001. They design sustainable denim and timeless wardrobe essentials, fairly made to last as go beyond the hype and truly make a difference. Kuyichi offers many styles to choose from, and their essentials can be easily matched with any pair of jeans.
Based in: Netherlands Price range: € – €€ Materials: recycled materials and a wide range of sustainable fibers Men’s: no
The Lingerist is a marketplace where you can find the best selection of the most exciting independent lingerie brands from across the world. All the brands guarantee to fairly pay their workers and to use locally sourced sustainable materials. Whether you are looking for basics and comfortable lingerie or colorful and stylish loungewear The Lingerist has got you covered. The only thing you have to do is to filter for price, material, color, and size.
Iron Roots offers sportswear made from natural materials designed to last. Unlike more than 90% of all sportswear sold worldwide, Iron Roots pieces are completely microplastics-free. Their clothing is great for different workouts and naturally antibacterial and antistatic. They also take back your old Iron Roots items to turn them into brand new pieces.
Saint Basics makes the softest basics from natural materials like eucalyptus and cotton. Great fit, anti-smell, no scratchy labels are the main characteristics of their products, which are also 100% free from pesticides, sweatshops, child labor, and unfair trade.
Based in: Sweden Price range: €€€ Materials: organic and recycled cotton Men’s: yes
Nudie Jeans designs timeless and seasonless garments that you can basically wear every day all year round. Since 2012 all their denim is made with 100% organic cotton. Nudie Jeans is a brand that takes care of workers – their most important resource alongside the products – and of customers! They offer a repair service in repair shops all over the world. Believe it or not, if there’s no repair spot around you, they’ll deliver you a free of charge repair kit.
Based in: Sweden Price range: € – €€ Materials: organic and recycled cotton, recycled polyester, Seaqual, manufacturing waste, Tencel Men’s: yes
Nu-in designs everyday essentials and activewear with a unique and versatile style. All Nu-in pieces are made from eco-friendly sources and they even contribute to recovering plastic bottles from the oceans. They are on a journey towards circularity and strive to be radically transparent.
Based in: Sweden Price range: € – €€€ Materials: organic cotton, ethical wool Men’s: only
Asket has disregarded seasonal collections and puts all the efforts into perfecting only the essentials that men need, love, and use the most. It is a size-inclusive brand that prioritizes minimalist and timeless style as well as basic colors. Outwear, knitwear, and ever underwear: Asket has it all for a sustainable and ethical wardrobe.
Based in: Denmark Price range: €€ Materials: organic cotton, recycled nylon, Tencel, recycled wool and cashmere Men’s: yes
Organic Basics is a well-known brand of quality everyday essentials, underwear, and activewear. Their basics are long-lasting and made from the softest, recycled, and renewable materials. Organic Basics offers a minimalist design that guarantees timeless products. Organic Basics’ products are treated with innovative technologies that ensure odor control and heat regulation.
Based in: Denmark Price range: € Materials: organic cotton, modal, beechwood Men’s: no
Woron designs plant-based lingerie that doesn’t sacrifice style for comfort at a very small price. They embrace Slow Fashion as the core of the design process and strive to create timeless pieces in a clean, transparent, and simple way to ensure a long lifespan. All their pieces are made from certified fabrics free from toxic chemicals and toxic dyes, thus preventing bacteria proliferation and allergies.
Based in: Denmark Price range: €€ Materials: organic and recycled cotton, hemp, Seacell, Tencel, modal, viscose, ethical wool Men’s: yes
Elsk offers casual and comfortable clothing for the whole family, from t-shirts to accessories. They only use sustainably sourced materials to create pieces inspired by the colors of nature and perfect for every season. As a member of 1% for the Planet, Elsk donates 1% of its sales to organizations that are working on protecting the environment.
Based in: Finland Price range: € Materials: Econyl, recycled polyester Men’s: no
Lilja has it all to be consciously on-trend while training or enjoying the beach: swimwear, activewear, and even surfwear! Their brightly colored pieces are only produced in small batches to keep them unique. They produce in Indonesian and Chinese ethical factories. Lilja is by far the cheapest brand of its category on this list.
Based in: Finland Price range: €€ Materials: coffee waste, recycled polyester, natural rubber Men’s: yes
Rens Original creates waterproof, breathable, durable, light, and trendy sneakers. Their sneakers can be put on easier than socks and are suitable for all activities (and outfits!). Each pair of Rens sneaker is made from 150 grams of coffee waste and 6 recycled plastic bottles.
Armedangels offers everyday essentials designed to last. You can choose among different styles – casual, elegant, classic – and among a range of neutral colors and fancy patterns. They have all you need to be consciously on-trend from undies to coats and facemasks.
Erlich Textil is a size-inclusive clothing brand ethically made in Europe from natural and recycled materials. They create basics and underwear even for kids with a simple and minimalist design that doesn’t compromise on comfort and quality. Erlich Textil items come in a small range of natural colors. They also produce affordable natural cosmetics.
Got Bag is on a mission to clean up the Indonesian sea from plastic. So far they were able to recycle more than 100 tons of ocean plastic and transform it into iconic rolltop backpacks. For each Got Bag they recover up to 4 kilos of ocean plastic. They have a special collection that donates 10% of every purchase to Sea Shepherd.
Based in: Germany Price range: €€ Materials: Econyl, elastane, organic cotton Men’s: no
Aava swim’s bikinis and one-pieces bathing suits are inspired by the ocean. They’re really cool and remind me of 1950s swimwear. Who doesn’t love that vintage vibe after all? Aava only produces the styles after testing their popularity and in small batches throughout the season.
Jan ‘N June designs monochrome and delicately patterned clothing at a very affordable price that is anything but basic. At Jan ‘N June even the fabric offcuts have value and are used to make beautiful accessories like bags, scrunchies, and headbands. They also reuse returned boxes as often as possible – a great example of sustainability, isn’t it?
Based in: Germany Price range: € Materials: Tencel, recycled polyamide, recycled elastane Men’s: no
Coco Malou creates the most beautiful lace lingerie I’ve ever seen. It’s a size-inclusive brand that loves to give back: a tree is planted for every set sold. Their bralettes are literally everything… did I already tell you that I love Coco Malou?
Mela Wear designs clothes, backpacks, and sneakers which are then made in India by fairly paid workers. Their pieces come in different colors and styles: whether you are looking for a formal evening outfit or for a simpler daytime look, Mela Wear has what you need. Fun fact: “Mela” means “acting together” in Hindi.
ACBC – the acronym stands for “Anything Can Be Changed” – is a brand that creates vegan sneakers from the most exclusive bio-based alternative materials to animal leather: corn starch, apples, pineapples, grape, and algae. Moreover, when you are done with your shoes (no matter the brand), ACBC recycles them into playgrounds.
Based in: Italy Price range: €€ – €€€€ Materials: raw and recycled polyester, nylon, cotton Men’s: yes
Save The Duck is a B-Corp and a great example of a vegan fashion brand: their colorful jackets are 100% animal-free. They’ve created a polyester padding that imitates the fluffiness of feathers while preserving the advantage of thermal lining. We don’t need to exploit animals to stay warm during winter.
Miomojo is a proudly cruelty-free brand that makes contemporary yet functional bags, backpacks, and small accessories. Miomojo is a little more expensive than the other bag brands on this list but its quality is over the top. They donate 10% of every purchase to animal welfare causes.
Yatay is specialized in the creation of premium quality sneakers in a variety of colors – from bright red to light beige to multicolor – and styles – urban, classic, casual. All their pieces are handmade by master shoemakers in Italy from innovative and 100% cruelty-free materials. Yatay is definitely worth the higher price.
Based in: Italy Price range: €€€ Materials: recycled polyester Men’s: no
Fantabody embraces diversity and encourages self-confidence by designing swimwear, underwear, and activewear that fit well on different body shapes. All their pieces are ethically made from recycled materials.
Kampos is committed to creating luxury clothing from waste and natural materials. They mainly make bathing suits and beachwear – kaftans, pareos, bags – but you can also find some essentials and everyday accessories. Kampos also creates the cutest swimwear for kids inspired by nature and sea creatures.
WRAD creates urban style clothing in a wide range of prices – from a basic t-shirt to an all-weather jacket coated with natural beeswax. What I do like most about WRAD are the dyes: for the special tone of grey they use a repurposed mineral – graphite – a by-product of the tech industry; and for the vibrant shades of red a natural clay known since ancient Roman times is used.
Tropicfeel wants to change the way we travel. As such, they design extremely versatile, lightweight, and long-lasting travel clothing (their sneakers are a must for each traveler), and promote conscious, responsible, and respectful travel around the world. Join their online community to get rewards while helping the planet.
Brava makes timeless essentials that are the foundation of a conscious wardrobe on a budget, starting from the socks! At Brava they are committed to fairness and transparency along the entire supply chain: every single piece is designed and produced in Spain and Portugal.
Based in: Spain Price range: €€€ Materials: a variety of recycled fibers, animal leather and vegan alternatives Men’s: yes
Saye combines comfort and style to create versatile sneakers. They mainly offer vegan sneakers that come in many pastel shades to choose from. Saye’s most exclusive collection is “Vegan Mango” made by recycling discarded mangoes.
Based in: Spain Price range: €€ Materials: cotton, Tencel, linen, viscose Men’s: no
Sunad is all about pieces that go beyond trends and that you can wear forever. They offer seasonless clothing ethically made with a slow fashion philosophy – all the pieces literally fit on one page on their online shop! Sunad’s contemporary silhouettes evoke a retro style.
Based in: Portugal Price range: €€ – €€€ Materials: recycled polyester, recycled spandex Men’s: no
Topissima seeks to empower women to feel and look their best, by inspiring them to develop healthy habits that last. Topissima designs activewear only from recycled fabrics. Their showpieces are the jumpsuits: comfortable, breathable, intensity-proof, high-quality… and trendsetter!
Based in: Portugal Price range: €€ Materials: organic and recycled cotton, linen, cupro, recycled polyester, recycled wool Men’s: yes
Näz is a contemporary brand that creates fashion for a mindful tomorrow. Their clothes are a perfect balance of minimalist and retro styles. They’re totally transparent and declare the price breakdown of garments and of each stage of the production process.
Based in: Portugal Price range: € – €€€ Materials: cork bark Men’s: yes
Corkor creates vegan bags and accessories made from a material that looks like leather but comes from a tree: cork (consciously harvested). Their products are incredibly lightweight, water-resistant, abrasion-resistant, soft, and smooth. You can find any type of bag on Corkor: clutches, crossbody, briefcase… and even RFID wallets!
Freitag is one of the smartest bag brands on the market to me! At Freitag used truck tarps are collected (and saved from landfill!) and turned into unique, highly functional bags – literally any type of bag you can imagine! Each bag gets its individual look depending on the color, the writing, and design of the tarp. That’s why every single Freitag product is one of a kind.
Nikin offers basics, loungewear, swimwear, and much more. Everything has a simple and versatile design that fits any outfit. It’s easy to spot a Nikin’s item… just look for the fir logo and you can’t go wrong! One tree is planted for each item sold – 1,177,633 trees planted so far.
Pura Clothing only uses recycled and natural fabric that feels buttery soft on your skin to create size-inclusive swimwear and activewear. They also have a few basics pieces for women. All the fabric is sourced from Italy where most of the items are also handmade.
Based in: Switzerland Price range: €€€ Materials: organic and recycled cotton, linen Men’s: only
Carpasus combines style, coolness, quality, and sustainability into a specific piece of clothing: the shirt, the most dominant item in men’s wardrobe. Shirt accompanies men day in and day out, and it must sit well, be comfortable, easy-to-iron, stylish, and durable. Whether you’re looking for a casual, semi-casual, or dress shirt Carpasus has what you need.
Based in: Slovenia Price range: €€€€ Materials: organic cotton, hemp, bamboo, linen Men’s: no
Mila.Vert creates classy and chic essentials to wear consciously without sacrificing timeless elegance. Only neutral colors are available. Their items are made-to-order to eliminate left-over stocks and avoid overproduction.
Based in: Austria Price range: €€ Materials: organic cotton, linen, hemp, Tencel Men’s: no
Dariadéh makes stylish monochrome clothes with a timeless silhouette. Leftover fabrics and textile scraps from their production go to other organizations that use them to sew filling for reusable menstruation pads or cotton pads. They also offer a free capsule wardrobe guide to download.
Based in: Turkey Price range: €€ – €€€ Materials: upcycled deadstock fabrics Men’s: no
OhSevenDays helps the fashion industry slow down. How? They don’t produce new fabrics, instead, they collect other brands’ deadstock and transform them into everyday essentials. OhSevenDays also sell minor faulted items at a slightly discounted price instead of throwing them away.
Sustainable and innovative niche fibers – a mini dictionary
Algafoam: foam derived from algae biomass.
AppleSkin: vegan leather made from apple by-product.
Beechwood: fiber made from beech trees cellulose.
Cupro: regenerated fiber derived from silky fibers not used in cotton production.
Econyl: fiber made from ocean waste, like old plastic bottles and fishing nets.
EcoVero: a sustainable alternative to viscose, derived from wood pulp.
GrapeSkin: vegan leather made from wine grape by-product.
Modal: fiber made from hardwood trees pulp.
Piñatex: vegan leather made from pineapple leaves.
Seaqual: fiber made from plastic recovered from the sea and old plastic bottles.
Alberta Bernardi is a Ph.D. in Management, Innovation, and Sustainable Development. She likes to call herself a “sustainability warrior” because she aims to spread knowledge on the environment, ethics, and plastic pollution day after day. Her love of nature and battle against plastic around the world are on Instagram @together_no_plastic